|
|
|
Concept
Development: Our
definition: Concept is the ideas and creative thought process involved
in marketing an organization, product or an idea. This usually follows
a strict plan to ensure successful results:
I) Research:
The key to developing conceptual solutions. During this phase, we determine
the scope of the job. The thoroughness of information we obtain in this
phase often determines the success of the entire project. Steps of this
process include:
1> Determining the market or audience
2> Choosing the most effective means of reaching them
3> Defining the goals and objectives
II) Concept and Design:
The phase when potential solutions are conceived and developed, based
upon information we gathered in the first phase. At the conclusion of
this phase, the final designs and copy are completed, then reviewed and
approved. The tasks we accomplish include:
1> Developing the overall conceptual approach and design
2> Preparing comprehensive layouts for review
3> Review and refine
III) Implementation:
The phase when the final artwork, illustrations and copywriting are done.
All ready-made things are prepared clearly and accurately for maximum
efficiency for production.
|
|
|
|